It’s easy to play and fun to master for everyone.ĭo you want to enjoy a totally new experience of Word Connect game? CNN Sans ™ & © 2016 Cable News Network.Handy & Easy to Play: You can easily connect the letters to form a specific hidden word. Market holidays and trading hours provided by Copp Clark Limited. All content of the Dow Jones branded indices Copyright S&P Dow Jones Indices LLC and/or its affiliates. Standard & Poor’s and S&P are registered trademarks of Standard & Poor’s Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. Dow Jones: The Dow Jones branded indices are proprietary to and are calculated, distributed and marketed by DJI Opco, a subsidiary of S&P Dow Jones Indices LLC and have been licensed for use to S&P Opco, LLC and CNN. Chicago Mercantile: Certain market data is the property of Chicago Mercantile Exchange Inc. US market indices are shown in real time, except for the S&P 500 which is refreshed every two minutes. Your CNN account Log in to your CNN account Knight said “never say never” if Connections could surpass Wordle, but he doesn’t compare the success of a Times’ game to Wordle, since that was a “viral phenomenon that brought the whole world together, and you don’t see those things very often in a lifetime, much less one year later.” However, growth has slowed to 4% when compared quarter over quarter.Ī hit like Connections could boost that. Times’ Games app, which costs $4.99 per month, has been downloaded 11 million times globally since January 2019, according to Sensor Tower data, with the number of downloads soaring by 76% year over year. “Games have proven a powerful way to acquire new customers that might be open to a bundle with news but who otherwise wouldn’t subscribe to just news.” Games helps the Times grow because news is a “crowded category and the market for subscriptions is limited, largely by ideology, and advertising against news is a declining market,” Brian Morrissey, author of the media newsletter the Rebooting told CNN.Īlthough the Times is “already capturing a large part of the US news subscription market, it can grow more internationally,” Morrissey said. “The giant audience we now have for Games continues to power starts for both our Games subscription and the bundle.” Players playing other games other than Wordle “experienced record growth over the last year,” Times CEO Meredith Kopit Levien said in a recent earnings call. Wordle continues to be the biggest game, with its popularity having a halo effect on launching new games and adding subscribers. The Times currently has 9.1 million digital-only subscribers. Subscription revenue from digital products increased nearly 7% percent to $409.6 million in the second quarter of this year, while advertising revenue was flat. Games and Times ’ other apps like Cooking have been an essential part of the Times’ strategy to boost revenue beyond advertising. The only tweak the Times made to the game was clarifying the instructions during the two-month beta period. Players won’t see any changes to Connections once it leaves beta on Monday, a sign that it “resonated with people right away,” Knight said. “It’s that human-made component with the puzzle-constructor going up against them everyday and trying to outwit them as they try to outwit you,” Knight said. Connections is “very approachable, and it’s very easy to understand.” The puzzle is also one of the Times’ “most editorially driven games” with the Connections’ editor purposely thinking of clever words that might appear to be grouped together but actually aren’t related. It was an instant hit, with millions of people playing it weekly, Knight said. After some fine tuning of the idea, Connections launched in beta in June with the puzzle only being findable via search or in the menu of other games Jonathan Knight, head of Games at the Times, told CNN that Connections has been in development for a year, with the games team concocting the idea at a “Game Jam” (think: a hackathon, but for games). Connections is the newest hit for the New York Times.
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